Small, Mid-Size Law Firms Growing in CRM Usage, But Still Behind Other Professional Services | Legaltech News – Law.com

Bolstered by pandemic-induced budgetary changes, law firm chief marketing officers have recently been making investments in technology to help drive revenue growth. But according to one new survey, small and mid-sized law firms still have a way to go to catch up to other industries in utilizing customer relationship management (CRM) technology.

The “2021 State of CRM in Professional Services” survey from business development solutions company Ackert, Inc. found that 12% of surveyed law firms did not have any CRM system, a lower percentage than the other professional services (accounting, financial advisory, consulting and engineering) surveyed. In addition, only 7% said their lawyers actively use CRM systems, with only engineers (5%) registering a lower rate among direct fee-earners among professional services.

Source: https://www.law.com/legaltechnews/2021/11/30/small-mid-size-law-firms-growing-in-crm-usage-but-still-behind-other-professional-services/

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CRM

Zoho Introduces Team Pipelines in Bigin, Redefining the Small Business CRM Market – Yahoo Finance

New Capabilities, Including Team Pipelines, Toppings, and Developer Center, go Beyond Sales to Manage all Types of Customer Operations for Small Businesses

Bigin by Zoho CRM

Logo for Bigin by Zoho CRM

Team Pipelines

A screenshot of what customers can expect with the new Team Pipelines feature on Bigin

Austin, Texas, Jan. 31, 2023 (GLOBE NEWSWIRE) — Zoho Corporatio…….

CRM

As activist investors target Salesforce, what’s next for the CRM giant? – TechCrunch

By any measure, Salesforce CEO Marc Benioff has been a successful executive. He helped build Salesforce from the ground up, starting in an apartment in San Francisco in 1999 and eventually erecting Salesforce Tower, the tallest building in the city. He took the idea of running software in the cloud and grew it into the de facto way to deliver soft…….

CRM

Top 5 Benefits of CRM Project Management Systems – BOSS Magazine

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Project management and staff management are some of the scariest and most stressful positions. The variety and scope of work have major impacts on any business, and mismanagement can cause havoc that could cost you the project altogether, not to mention your reputation, wrecked budget, demotivated team, and the feeling of failure. Therefore, finding a task management sys…….